Begin with a lookalike audience.


Begin with a lookalike audience.

Lookalike audiences are powerful because you can use existing data (such as people who purchased a product from your website) to target similar prospects on Facebook. This gives you a solid platform to start testing and refining your audience targeting.
How do you create a lookalike audience in Facebook? In your favorite Facebook ad tool, follow these steps.

1.   Navigate to the Audience section of your ads manager.


2.   Click Create a Lookalike Audience.
3.   Choose create custom audience and then choose customer file.
4.   You can then add an Excel file of customers—for example, your email list or a list of customers from PayPal.
5.   Choose the country where you’d like to find a similar set of people.
6.   Choose your desired audience size with the slider.
7.   Click Create Audience.
If your goal is to target the most potential lead prospects, you should create lookalike audiences targeting one to two percent of a country’s population, instead of aiming for 10 percent. And for best results, don’t forget to exclude custom audiences of people who have already converted.
If the steps above confused here, here’s an article with more information on how to create a lookalike audience in Facebook.

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