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Yesterday we talked about what is marketing

hope you understand that

today we gonna to talk about digital marketing

digital marketing is a part of marketing

suppose you want do your product marketing

then how you will do that

you can ad on tv or newspaper

also bill board ad or in website ad,even put your on youtube

you can do sponsorship on youtube

you can too distribute your pamphlet and many more ways

so whenever you choose a channel

digitally for marketing

then that is known as digital marketing

so what is digital channel

digital channel means youtube ads, website promotion,so

basically you can track people as how much of them are watching

which all TG are watching you

which need you are able to fill and which not,percent

of conversion is coming,how much of

people is liking your content and how much finding your market is just a waste of time

and with this you can change fastly

foe example I put a board in expensive location

and the costing comes is 2-3 lakhs per month

and after few days you realized I invested in a wrong place

and now you can't do any thing and you have to pay for that

infact you need to be there atleast for 6 months

because you made a contract with them,but in digital marketing there is nothing like that

you can experiment your market properly without investing much

you can ran a ad for two days and see if conversion is coming

then you can proceed further or try something else

and by this you will be able to have a solid market plan

also there is one more advantage of digital marketing

normally you put ad on a bill board

and design a pamphlet and you don't know who one is receiving the pamphlets

In traditional marketing there used to be a huge reach

but you don't know

if your target audience is receiving or not

and how much you are getting a conversion by doing this and you marketing plan is getting successful or not

you can't track your progress

but in digital marketing you can track

suppose I had ran a ad on google adword

google adword means all the google partners

you see ad in youtube beside the video,before the video

you see ads on website,in google search engine

all these are google adword parts

one of the interesting thing about google adword is whenever you execute

a marketing campaign then it will ask you

about your target audience

which website they want to land,there age group

there likes

male or female and many more feature

with the upcoming course,I will be

explaining you all about google adword

we will try to finish google adword,analytics,website

basic architecture,SEO

SMM and all that.Let me tell you something

before this please do watch our all marketing series

because with business series it will be easier to work on digital marketing

because digital marketing is a part of marketing

if you did not know about segmentation,targeting,position,need

want then it would be

difficult to do digital marketing

In our country there is a trend that there is a scope in digital marketing

so do that without clearing the basic

so you need to have a marketing knowledge

if  you know about marketing

then only you will able to do digital marketing

digital marketing is just a use of channel

I will explain you all the tools and tricks

but how to apply in your marketing

what will be your strategy,that will teach you my marketing course

sp please do follow that course too

so when you will end this course,you will able to get 25000 to 30000 job easily

as there is a huge scope of digital marketing and it is believed that

by the end of 2020 there will be a increase of this industry 5 times

this will be the biggest industry in the market

you see there are a lot of youtubers are available with lot of ads

all of us are looking websites

after jio there a lot of traffic is available in internet

most of having internet for free

due to more internet uses there is a increase in the number of reach

and now marketer can easily track them

I am providing an example to understand you better about digital marketing

go to amazon.in and add a shoe to a cart

and close the amazon page

you will see for 15 days you will be receiving the ads

they will try to push the product to buy you

as now you are there target audience

because they think that you are there potential buyer

they think you may buy it one day

and so they are investing on you

but in traditional market you don't know all this process

in traditional market

customer sales service will work,you took someone number

and you are pitching to them to use there services

but here you did not need all these things

and no telephone drama,just run a campaign

and it will run automatically

and within a less budget

so with this introduction of digital marketing ends here

hope you understand this,for any quires do comment below

and do follow our courses

because in digital marketing there is a huge scope

and a lot of money in it

and I am too running a digital marketing company and I am gonna to share all the details regarding marketing

everything about how to run a campaign

and what all things to do,so buy,goog night